Fiera Internazionale del Tartufo Bianco d'Alba (International White Truffle Fair of Alba) is an annual event held in Alba, Italy. The festival celebrates the region's renowned white truffle, offering a range of activities such as truffle tastings, culinary demonstrations, and markets where visitors can purchase truffles and truffle-based products. The fair attracts truffle hunters, chefs, and food enthusiasts from around the world, showcasing the rich culinary heritage of the region. In addition to the truffle-centered events, the festival includes cultural performances, art exhibitions, and local food stalls, making it a vibrant celebration of Italian gastronomy.
Start with a quick trip form. Weekend in Alba or a Langhe & Piedmont route—we’ll help you fit the truffle market & tastings, a guided truffle hunt, and a walkable stay near the historic center into a realistic plan.
Prefer to talk it through? Book a free intro call.
DATES & TIMES
• 95th edition: 11 October – 8 December 2025. Events calendar · Official site.
• Truffle World Market (Mercato Mondiale): Saturdays & Sundays from 11 Oct to 8 Dec (extra opening Mon 8 Dec), 09:30–19:30. Market info & hours.
LOCATION
• Cortile della Maddalena (entrance via Piazza Falcone), Alba — heart of the Fair and home to the Truffle World Market. Venue details.
TICKETS & ENTRY
• Market entry is ticketed—buy online in advance; other experiences (cooking shows, tastings, masterclasses) sell out early. Buy tickets · Browse events.
• Purchases at the Market are assisted by the Fair’s Quality Commission for authenticity and grading. About the Commission.
GOOD TO KNOW
• Crowds: Weekends are very busy—arrive early for smoother entry to the Market. Market info.
• Truffle hunts & experiences: Official partners offer guided truffle hunts and tailor‑made stays in the UNESCO hills. Visitors info.
• ACCOMMODATIONS (official partner): Book hotels or country houses via the Fair’s partner portal. Book with Langhe Experience.
Flat planning fees and on-trip support 08:00–20:00 CET while you travel.
Prefer to start with a call? Book a free intro call.