J-dag (J-Day) is Denmark’s quirky and much-anticipated beer holiday, marking the annual release of Tuborg’s Christmas Brew. Held on the first Friday of November at precisely 8:59 PM, J-Day turns cities across Denmark into scenes of festive chaos, as brewery trucks roll through the streets delivering the first bottles of the seasonal beer. Bars overflow with partygoers dressed in blue Santa hats, enjoying free samples, live music, and an atmosphere that feels like a pre-Christmas carnival. It’s a one-of-a-kind mix of marketing stunt and national tradition, embraced with tongue-in-cheek joy across the country.

The European Night of Museums is an annual event held across Europe, when museums and cultural institutions open their doors to the public for free or at a reduced price, offering special events, exhibits, and activities that are often not available during regular hours. The event aims to make culture and history more accessible and engaging by offering unique experiences such as guided tours, workshops, live performances, and interactive displays. It attracts thousands of visitors across various cities, providing a chance to explore the art, history, and heritage of Europe in a festive and dynamic atmosphere.