Diada de Sant Jordi (Saint George's Day) is an annual celebration held in Barcelona, Spain, on April 23rd. The festival celebrates Catalan culture and the legend of Saint George, who is said to have slain a dragon to rescue a princess. The event is marked by book and rose stalls, where it is traditional for men to give roses to women, and women to give books to men, symbolizing love and culture. Diada de Sant Jordi also includes cultural activities, street performances, and live music, creating a lively atmosphere across the city and celebrating literature, romance, and Catalan identity.

DATES & TIMES
• Date: Thursday, 23 April 2026 — Catalonia’s day of books & roses (also UNESCO World Book Day). City guide · UNESCO info.
• It’s an all‑day street festival; stalls and author signings run from late morning to evening (times vary by venue). Programme updates.

LOCATION
• Catalonia‑wide; in Barcelona, the densest areas are along Passeig de Gràcia, Rambla de Catalunya, La Rambla and around major squares and bookshops. Where to go.

TICKETS & ENTRY
• The festivities are free; book signings and readings are generally first‑come (some venues may require RSVP). Check each bookseller’s listing. Event details.

GOOD TO KNOW
• Tradition: People exchange a rose and a book in honour of Saint George and literature. About Sant Jordi.
• Crowds: Expect very large crowds on the central boulevards—arrive early for popular author signings and consider quieter streets for browsing.
• Etiquette: Buy from local booksellers & florists; be mindful of bikes and traffic when stopping for photos.

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